Leo Burnett wins TD Canada Trust

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group. According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency. “We were very impressed with the quality of all the agencies we met with throughout the […]

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group.

According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency.

“We were very impressed with the quality of all the agencies we met with throughout the review,” said Dominic Mercuri, chief marketing officer and executive vice-president of community, environment, in a statement. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities.”

The account had previously been with DraftFCB. In the statement, Mercuri thanked his former agency “for their many contributions to TD over the past 13 years. DraftFCB has served us well and has been instrumental in helping us grow the TD brand.”

The review did not include the media strategy and buying assignment, which remains with Starcom.

Check back with MarketingMag.ca for more on Leo Burnett’s TD win.

Advertising Articles

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

ACTRA, advertisers sign new contract for new age

New deal changes how commercial actors are paid and acknowledges digital shift

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

The Zen of content marketing (Column)

How to embrace your inner Ps: publishing, producing and publicity

Kanetix calls for a pledge against distracted driving

Kids, food, talking and texting take focus off the road

Le Burger Week cooks up six-city burger battle

Contest aims to find the best burger and build buzz for restaurants

Canadians urged to speak up for credit unions

Campaign asks Canadians to write Ottawa in support of tax credit

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative