Leo Burnett wins TD Canada Trust

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group. According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency. “We were very impressed with the quality of all the agencies we met with throughout the […]

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group.

According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency.

“We were very impressed with the quality of all the agencies we met with throughout the review,” said Dominic Mercuri, chief marketing officer and executive vice-president of community, environment, in a statement. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities.”

The account had previously been with DraftFCB. In the statement, Mercuri thanked his former agency “for their many contributions to TD over the past 13 years. DraftFCB has served us well and has been instrumental in helping us grow the TD brand.”

The review did not include the media strategy and buying assignment, which remains with Starcom.

Check back with MarketingMag.ca for more on Leo Burnett’s TD win.

Advertising Articles

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

Linkedin buys ad targeting and measurement firm Bizo

$175 million deal further enhances Linkedin's B2B marketing offerings

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival

Veritas bolsters G&I Lab with digital and social media talent

Jason Cowell and Jonathan Sy join agency’s “cerebral cortex”