Leo Burnett wins TD Canada Trust

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group. According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency. “We were very impressed with the quality of all the agencies we met with throughout the […]

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group.

According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency.

“We were very impressed with the quality of all the agencies we met with throughout the review,” said Dominic Mercuri, chief marketing officer and executive vice-president of community, environment, in a statement. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities.”

The account had previously been with DraftFCB. In the statement, Mercuri thanked his former agency “for their many contributions to TD over the past 13 years. DraftFCB has served us well and has been instrumental in helping us grow the TD brand.”

The review did not include the media strategy and buying assignment, which remains with Starcom.

Check back with MarketingMag.ca for more on Leo Burnett’s TD win.

Advertising Articles

On the Move: Changes at Google, H+K, DAC, Dynamic Outdoor

A weekly recap of who's headed where in Canadian marketing and communications

How to make social causes successful businesses? SING!

Lift taps into the 80s to drive awareness of a different kind of charitable org

Ads You Must See: Not the gourmet meal they expected

A few unsuspecting folks have to eat dog food, but 'Old TV' is the real bully

Is there a place for crying at work?

Experts debate whether tears are a relatable experience or 'career suicide?'

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency