According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency.
“We were very impressed with the quality of all the agencies we met with throughout the review,” said Dominic Mercuri, chief marketing officer and executive vice-president of community, environment, in a statement. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities.”
The account had previously been with DraftFCB. In the statement, Mercuri thanked his former agency “for their many contributions to TD over the past 13 years. DraftFCB has served us well and has been instrumental in helping us grow the TD brand.”
The review did not include the media strategy and buying assignment, which remains with Starcom.
Check back with MarketingMag.ca for more on Leo Burnett’s TD win.