Leo Burnett wins TD Canada Trust

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group. According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency. “We were very impressed with the quality of all the agencies we met with throughout the […]

Following an agency review, Leo Burnett Toronto has been named creative agency of record for TD Bank Group.

According to a release from the company, the win consolidates “offline and digital advertising, social media and merchandising” with the agency.

“We were very impressed with the quality of all the agencies we met with throughout the review,” said Dominic Mercuri, chief marketing officer and executive vice-president of community, environment, in a statement. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities.”

The account had previously been with DraftFCB. In the statement, Mercuri thanked his former agency “for their many contributions to TD over the past 13 years. DraftFCB has served us well and has been instrumental in helping us grow the TD brand.”

The review did not include the media strategy and buying assignment, which remains with Starcom.

Check back with MarketingMag.ca for more on Leo Burnett’s TD win.

Advertising Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients