Nike Canada has hired Organic Inc., as its digital agency of record.

Organic will work to increase Nike’s online visibility by building new connections between Nike and its consumers using emerging platforms like mobile and social media, said David Feldt, senior vice-president and managing director of Organic’s Toronto office.

Organic won the business earlier this year after a two-month competitive review and expects to launch its first “Nike Training Work” website at the end of the month. A short list was not disclosed.

Organic’s other clients include Bank of America and Chrysler LLC brands including Chrysler, Jeep and Dodge.