Student Price Card chooses Rethink

Student Price Card (SPC) announced Tuesday that it has chosen Rethink Canada as its new agency partner. The agency has been engaged for brand, design and advertising needs, and the account will be handled primarily out of Rethink’s Toronto office. “We choose Rethink because of their experience and creative firepower” said Dean Mazzariol, president of […]

Student Price Card (SPC) announced Tuesday that it has chosen Rethink Canada as its new agency partner. The agency has been engaged for brand, design and advertising needs, and the account will be handled primarily out of Rethink’s Toronto office.

“We choose Rethink because of their experience and creative firepower” said Dean Mazzariol, president of SPC, in a release. “As our business and brand evolve, we want the right agency by our side.”

The agency’s first work will hit the market in August, beginning with the annual card design and back-to-school campaign.

SPC is a student loyalty program with more than one million members. It offers discounts at more than 100 retail chains including Aldo, American Eagle Outfitters, Forever 21 and Pizza Pizza.

Rethink was founded in 1999 and has offices in Toronto and Vancouver. Its client roster includes Molson Canadian, Shaw, and Mr. Lube.

Advertising Articles

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Digital Day: What inspires Canada’s digital leaders?

Three leading digital creatives share the work they find inspiring

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications