Zeno Wins AOR Status for Annual Fundraising Event
March 11, 2013 | Kristin Laird | Comments
Toronto General & Western Hospital Foundation has tapped Zeno Group Canada as its public relations agency of record for its ninth annual Grand Cru Culinary Wine Festival.
“The Zeno Group team brings tremendous enthusiasm, expertise and new ways of thinking to our table,” said Cheryl McEwen, co-chair, 2013 Grand Cru Culinary Wine Festival, in a release. “We look forward to a successful relationship together.”
The Toronto-based agency will oversee media relations for the fundraising event, which has helped raise more than $11.4 million over the last eight years.
“The annual Grand Cru Culinary Wine Festival is a world-class fundraising effort that’s rich with stories, and we look forward to sharing them,” said Stella Mok, director at Zeno Group Canada, in a release.