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Canadian marketers find data analytics valuable, but most aren’t using it

A new survey from Marketing and Acuity Ads finds the majority of Canadian marketers say analytics are important, but experts say there are many barriers to adoption

Is GirlsinYogaPants.com truly safe for your brand?

SPONSORED: Ray Philipose reviews the subjective nature of brand safety

The programmatic mindset is not about numbers

Chango's Dax Hamman says programmatic is actually about people, not algorithms

McDonald’s Hope Bagozzi joins IAB Canada board

Marketer joins with Globe's Andrew Saunders and Microsoft's Brandon Grosvenor

Watch this bot generate 10,000 fraudulent ad impressions

Forensiq shows a day in the life of a revenue-stealing ad bot

Juice Mobile takes a fresh perspective on automated ad sales

Juice's signature Nectar platform isn't really programmatic – and it isn't really direct either

Addictive Mobility lands in the U.K.

Canadian ad tech startup adds to existing offices in Toronto, Vancouver and Dubai