BC Children’s Hospital names Dare Vancouver AOR

June 22, 2012  |  Eve Lazarus  |  Comments

BC Children’s Hospital has named Dare Vancouver its agency of record.

It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011.

Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare.

The first project was developing an e-philanthropy initiative, followed by a website at Bcchf.ca.

“Now we have a broader mandate as an agency of record,” he said. “Everything from working on the brand strategy to advancing that brand and taking it to market.”

“[Dare’s] strategic thinking demonstrates a strong understanding of our needs, and we believe that Dare has the perfect blend of experience to help us achieve our goals,” said Debora Sweeney, vice-president and chief strategy officer at BC Children’s Hospital Foundation, in a statement.

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