Blast Radius welcomes senior CD Steve Di Lorenzo

August 01, 2012  |  Alicia Androich  |  Comments

Steve Di Lorenzo has been appointed senior creative director of the Toronto office of digital agency Blast Radius.

Most recently creative director on Nissan, Scotiabank and Google at Capital C, Di Lorenzo will now take on creative duties for the BMW, Nike Canada, JC Penny and Novartis accounts at his new agency.

Co-founder of art and technology lab Pixel, Di Lorenzo has roots in the artistic and digital community. Two of his recent interactive installations include work for Scotiabank and Nissan. The Nissan work appeared at the Toronto International Auto Show, measuring visitors’ heart rates as they selected which Nissan brand attributes most interested them. Those measurements were then used to create a real-time “pulse ID.” The biologically driven portraits were later collected in a Facebook gallery.

Throughout his 15-year career, Di Lorenzo has won multiple industry accolades, including Marketing Awards and London International Advertising and Design Awards.

Blast Radius president and CEO Gurval Caer said in a release that hiring Di Lorenzo “is indicative of the significant growth the agency is experiencing in terms of business, staff and accolades. His appointment comes on the heels of the recent announcement of the return of Steven Harmer as general manager in the Toronto office, the win of a bronze Lion at Cannes and several additions to the client roster.”

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