Brad Felt has started his own company, CreativeJuices, a Victoria, B.C.-based marketing, branding and design firm.

Felt left his job as senior art director at Copeland Communications late last year.

Felt has notched up 12 years as a graphic designer or art director for companies that include Tugboat Media in Vancouver and Marsh Canada in Toronto.

“Marketing design work is about connecting with the audience and finding the trigger point that will lead consumers to buy.” said Felt in a release. “Since this work involves more than a logo or a single ad, I go beyond the one big idea to create campaigns that drive results. CreativeJuices offers a full agency experience, providing clients with the close contact that is key to a successful campaign.”

Felt said his client list includes commercial real estate firms in the Victoria area.