Cannes 2013 (video): Trish Wheaton discusses “Dumb Ways To Die”

June 19, 2013  |  Jeromy Lloyd  |  Comments

Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night.

Video production by Pam Lau.

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