Cannes 2013 (video): Trish Wheaton discusses “Dumb Ways To Die”
June 19, 2013 | Jeromy Lloyd | Comments
Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night.
Video production by Pam Lau.