The strategy put out by the Canadian Diabetes Association (CDA) was extremely creative. It will be really interesting to see how effective their strategy of advertising and in turn educating the youth of today on various issues relating to diabetes and health.
I believe that by not portraying the CDA logo within their advertisements on MTV and Much Music they will increase the chances that youth will pay attention and in turn want to make a change.
The youth of today, I agree do not want to be told what to and what not to do. It seems as though they are more independent and want to instead, be informed. This as a result will allow them to be given the opportunity to choose what they want making themselves feeling more confident in the decisions they make an the consequences that my spiral as a result of decisions.
Shifana Rajabali
The strategy put out by the Canadian Diabetes Association (CDA) was extremely creative. It will be really interesting to see how effective their strategy of advertising and in turn educating the youth of today on various issues relating to diabetes and health.
I believe that by not portraying the CDA logo within their advertisements on MTV and Much Music they will increase the chances that youth will pay attention and in turn want to make a change.
The youth of today, I agree do not want to be told what to and what not to do. It seems as though they are more independent and want to instead, be informed. This as a result will allow them to be given the opportunity to choose what they want making themselves feeling more confident in the decisions they make an the consequences that my spiral as a result of decisions.
Friday, November 18 @ 3:30 am |
Brenda
Interesting that they did not use the brand or logo.
Tuesday, November 15 @ 11:47 am |
Anya
Great idea. Good to not always assume what the audience wants to hear, but to do the research.
Tuesday, November 15 @ 10:41 am |