Diamond Integrated Marketing picks up The Jetstar Group

June 01, 2011  |  Alicia Androich  |  Comments

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Diamond, a full‐service experiential marketing agency, announced late yesterday that it has acquired engagement agency Jetstar. Jetstar’s main specialty areas include music, gaming and engagement, with clients including  NFL Canada, PepsiCo and Nissan.

No overlaps or conflicts exist in the two Toronto-based firms’ client lists. Designated account teams will continue to manage clients, according to a statement.

Senior Jetstar leadership, including founder and CEO Andrew Turner and executive vice-president client service Kevin Durkee, will take strategic consulting roles within the new merged group. Former Jetstar president Julie Petch won’t be making the move to Diamond and in fact left the company a few weeks ago, according to Durkee.

While terms of the transaction were not disclosed, David Diamond, president of Diamond Integrated Marketing, addressed the evolution of the experiential marketing industry and the way brands are still looking for ways to make personal connections with consumers in a release.

“The experiential marketing industry is evolving as brands continue to look for ways to interact and establish personal connections with consumers,” said Diamond.

“With the new acquisition of The Jetstar Group, Diamond can optimize our expertise and continue providing clients with innovative and unique solutions.”

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