High View acquires T2 Communications, grows client roster
September 18, 2012 | Eve Lazarus | Comments
High View Communications is on an aggressive growth spurt following the acquisition of the Vancouver-based T2 Communications. It has won the Ford Motors Canada public relations business for British Columbia, and is taking the lead on global marketing communications for nail care company CND Shellac.
Tanis Tsisserev, T2′s founder, joins the company as vice-president and brings High View a client list that includes Claudia Alan Eyewear, Thai House Restaurant Group, Quattro Restaurants and Icon Fine Wines and spirits.
Tsisserev is joined with another new hire – Kate MacDougall, consultant, who was most recently with Heth PR and has a background in the hospitality industry.
“As HVC turns 10-years old this year, it’s exciting to see our new Vancouver office expand and win several big mandates and the firm become a national force to be reckoned with,” said High View president Ann Gallery, in a release.
MacDougall, who was brought on to work on the Ford account, said that they will be handling all the outreach for B.C. which includes implementing national initiatives, dealer outreach and handling “Driving Skills for Life,” the Canadian pilot program that’s proven successful for Ford in the U.S.
With the T2 acquisitions, High View now has five full-time staff in Vancouver. (The agency also has staff in Toront and Montreal.)