Lowe Roche becomes agency of record for Johnson Inc.
January 28, 2013 | Carly Lewis | Comments
Lowe Roche has been appointed agency of record for insurance company Johnson Inc.
According to a statement from the agency, the three-month review process was “extensive,” involving as many as 20 agencies. The assignment will consist of strategic planning, traditional advertising, digital marketing, direct response and direct marketing, in addition to promotional work and regional marketing support.
“As we continue to grow, advance our strategic priorities and offer the same exceptional customer service we are known for, we needed a marketing and advertising agency that could help us effectively communicate the Johnson difference across the country,” said Brian King, vice president of marketing at Johnson Inc. “Lowe Roche impressed us both strategically and creatively. They are a great fit and it was a unanimous decision.”
Lowe Roche CEO Monica Ruffo noted in the statement that Johnson’s “proven track record, their incredible customer service and their strong values” are what inspired her agency to enter the review. “We couldn’t be more thrilled to be their new partner,” she said.