Mongrel Media chooses DraftFCB as AOR

December 18, 2013  |  Michelle DiPardo  |  Comments

DraftFCB Canada announced Wednesday it has been selected by independent Canadian film distributor Mongrel Media as its agency of record for marketing and media buying.

The announcement comes just days before the Mongrel Media premiere of Inside Llewyn Davis by Joel and Ethan Coen on Dec. 20 in Toronto and in theatres across Canada on Christmas Day. DraftFCB handled the media buy for the film’s promotion nationwide.

Following a formal review, DraftFCB won the business in early December, said Stuart Pollock, lead of the entertainment practice at the agency. He did not disclose which other agencies were involved or how many made the short list.

The agency’s’s first creative work for Mongrel will appear in early 2014.

Established in 1994, Mongrel Media is the exclusive Canadian theatrical distributor for Sony Pictures Classics. In Quebec, it’s represented by Métropole Films Distribution.

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