NABS rallies industry to get revenge for a good cause
October 03, 2013 | Marketing staff | Comments
The National Advertising Benevolent Society (NABS) is bringing back its Vintage Intern Auction for the third year.
The fundraiser, which sees all proceeds going to help the 1,300 families supported by NABS, will this year auction off industry leaders to serve as one-day unpaid interns. The auction runs through October.
“As this program expands, we are finding the industry’s top leaders and talent are eager to volunteer as interns,” said NABS executive director Jim Warrington. “This fundraiser has become an annual highlight, and the humour around this year’s revenge theme is hard to beat.”
The idea for the Vintage Intern auction was developed by agency Zulu Alpha Kilo, who once again created this year’s integrated campaign.