Nestle Canada awards digital work to OneMethod
January 23, 2013 | Alicia Androich | Comments
OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands.
The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles.
OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. “For us, the opportunity lies in turning those fans into evangelists and bringing ‘digital’ into the retail space, and ultimately to the consumer,” he said.
Toronto-based OneMethod was acquired by Bensimon Byrne roughly a year ago, and worked with the agency on the Nestlé Canada pitch.
Other brands manufactured by Nestlé in Canada include Lean Cuisine, Powerbar, Nesquik and Stouffer’s.
Some of OneMethod’s other recent work includes designing and building John Frieda’s first mobile app, and working with Narrative PR to launch Google Canada’s new head office in Toronto.