A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design.

The angle? Buy a piece of art and leave with tacos.

An odd mixture for sure, but it certainly drew a crowd. The line-up for the event began at 11:15 AM and grew until the first piece of art was sold at noon.

The only advertising done for La Carnita was a Twitter page that as of 11:45 AM, just before the noon open, hit over thousand tweets.