Tony Pigott retiring from JWT

December 13, 2013  |  Russ Martin  |  Comments

Tony Pigott is retiring from his position as chairman for JWT Canada after 34 years with the company.

Tony Pigott

Pigott will also be moving on from his role as global CEO of JWT Ethos, the agency’s social responsibility practice, to concentrate on the Brandaid Project, which he co-founded to create new handmade products and brands.

Susan Kim-Kirkland, who was promoted to CEO of JWT Canada last year as part of a succession plan, will replace Pigott effective January.

In his years at JWT, Pigott oversaw campaigns for clients such as Tim Hortons, Sick Kids, Kit Kat and Walmart Canada. He also promoted corporate social responsibility within the agency, largely through its JWT Ethos social change practice.

In a release, JWT Worldwide Chairman and CEO Bob Jeffrey said Pigott spearheaded the growth of JWT in Canada and helped build its current leadership team.

“He has also been a pioneering voice and advocate for how brands can drive social change. We have nothing but gratitude for Tony and his contributions to the network and industry, and are delighted to see him enter an exciting and meaningful new chapter of his career,” Jeffrey said.

Pigott said he has great faith in Kim-Kirland’s ability to lead the agency. “Susan has rapidly built on the foundations of JWT Canada and brought fresh energy and ideas, as well as deeper digital capabilities into the agency. Her team’s recent win of Air Canada is proof of their great trajectory,” he said.

“The next challenge for me is very exciting — how to use branding and marketing to connect artisans at the bottom of the pyramid with progressive consumers around the world.”

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