Watch This: A first-class penguin (CIBC)
October 07, 2013 | Jeromy Lloyd | Comments
After a lot of negotiation, the air rewards loyalty space has settled a little bit. TD Bank and CIBC were in negotiations with Aimia for ownership of its Aeroplan program, a process that saw the two banks basically split the program in half, dividing customers between them. Now comes the (arguably) tougher part: rebranding their programs and easing consumer fears that their air miles remain unaffected.