Look At This: People for post-holiday goodness
January 04, 2012 | Jeromy Lloyd | Comments
Zulu and Media Experts launch second phase of kindness campaign
The People For Good campaign is back, hoping to keep the good-cheer vibe of the December holidays going with this full-page ad in Wednesday’s Globe and Mail.
Once again, Toronto creative shop Zulu Alpha Kilo and media agency Media Experts teamed up to create the campaign.
Media Experts had Ipsos do some research on the first phase of the campaign and found the work had built solid awareness. Ipsos said 30% of those polled were familiar with the initiative and another 22% were “vaguely familiar.”
Perhaps more relevant however: “Respondents aware of the advertising and of People for Good were significantly more likely to give up their seats in transit for a pregnant or elderly person (22%) compared to those who have never heard of this campaign (14%). The same group of people were also significantly more likely to let someone go in front of them in line (4% versus 2%).”
What do you think of the People For Good campaign? Post your thoughts in our comment section.
Andrew
Brent, I don’t think you read the copy.
Monday, January 09 @ 7:08 pm |
Brent
Andrew – At the risk of introducing static to the positive vibes, I did read the copy. My teeth ache.
Wednesday, January 11 @ 8:06 am
Brent
This campaign has rubbed me the wrong way from day one. I hear my kindergarten teacher’s voice. I hear somebody talking to me like I’m a child. Most damning however, I don’t believe it.
Monday, January 09 @ 9:02 am |
Lee Ann
Awesome. Have been following it from the first day I saw it. I am putting this one up in the office tonight!
Wednesday, January 04 @ 5:47 pm |