Canadians named jurists for Summit Creative Awards

Several Canadians have been named as jury members for the Summit Creative Awards – one of three Summit International Awards programs that honours the work of agencies with annual billings under $30 million. While the full judging roster won’t be revealed until the end of March, the following Canadians have already been confirmed: • Pier […]

Several Canadians have been named as jury members for the Summit Creative Awards – one of three Summit International Awards programs that honours the work of agencies with annual billings under $30 million.

While the full judging roster won’t be revealed until the end of March, the following Canadians have already been confirmed:

• Pier Lalonde, Pixel & Co.
• Baron Manett, Ariad Communications
• Richard Taylor, RT Strategy
• Jack Adamson, CrackerJack
• Stéphane Veilleux, Brad
• Normand Miron, Ogilvy 2B Interactive
• Christopher Mackay, Tantramar Interactive

According to Lalonde, friendly sparks fly among the jurists during long-hour debates in an effort to identify the best of the best in international creative.

“We’ll cover anything from branding to complete campaigns, honouring work with platinum, gold and bronze awards,” Lalonde said. “The piece that embodies what the word ‘summit’ means – the apex of everything submitted – will be awarded Best of Show.

“What I like about the Summit as an entity is that it addresses smaller billing agencies. It’s not like putting me in a boxing ring with Mike Tyson,” he added, which should appeal to Canadian agencies since the majority of them have annual billings under $30 million.

Companies and individuals from more than 50 countries are participating in the competition, which Jocelyn Luciano, executive director at the Summit International Awards, said, “focuses on the creative and the strength of the big idea.”

Summit International’s other award programs are the Emerging Media and Marketing Effectiveness Awards.

Advertising Articles

Twist Image rebrands as Mirum for WPP’s new digital network

Following its 2014 acquisition, Twist Image is joining a new digital agency network

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency