Grip grabs trip to Cannes with Microsoft Challenge win

The creative team at Grip Ltd. has won a trip to Cannes after beating out six other teams in this year’s Microsoft Challenge, an intense 24-hour pitch competition conducted live at the DX3 conference in Toronto. This year’s brief was a promotion for Kids Help Phone, which offers counselling services to children and youth. The […]

The creative team at Grip Ltd. has won a trip to Cannes after beating out six other teams in this year’s Microsoft Challenge, an intense 24-hour pitch competition conducted live at the DX3 conference in Toronto.

Grip's winning team

This year’s brief was a promotion for Kids Help Phone, which offers counselling services to children and youth. The competition was judged on Thursday afternoon and carried a commitment by Microsoft Advertising to a minimum of $100,000 in ad spending support on a campaign to run this year.

Grip was represented by Colin Craig (associate partner, creative); Trevor Gourley, (copywriter); Julia Morra, (art director); and Patrick Tomasso (associate director, creative content). Other participating agencies were Y&R, One Method, JWT, John St., The Hive and BBDO Toronto. The latter won the inaugural Microsoft Challenge last year with its Moustache Police campaign for Movember Canada.

This year’s brief focused on the need to fund more counseling resources at Kids Help Phone and included a requirement to tap into advertising formats on Microsoft’s various platforms– including Xbox, Windows, Skype and MSN.

Grip’s winning campaign – “We Hear What You Don’t” – played on the need to support the non-profit to be able to be there to listen to the whole story from kids who have trouble opening up with parents or teachers.

“We’re thrilled with the creativity, thought and effort that all participating agencies put into their campaigns and look forward to working with Grip to bring their winning campaign to market, ” said Sharon Wood, president and CEO, Kids Help Phone.

Wood sat on the five-member judging panel, which also included Mitch Joel, president of Twist Image; Hilton Barbour, self-styled marketing provocateur; Cheri Chevalier, CMO at Microsoft Canada; and your correspondent, David Thomas, editor-in-chief at Marketing.

Advertising Articles

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay