Grip grabs trip to Cannes with Microsoft Challenge win

The creative team at Grip Ltd. has won a trip to Cannes after beating out six other teams in this year’s Microsoft Challenge, an intense 24-hour pitch competition conducted live at the DX3 conference in Toronto. This year’s brief was a promotion for Kids Help Phone, which offers counselling services to children and youth. The […]

The creative team at Grip Ltd. has won a trip to Cannes after beating out six other teams in this year’s Microsoft Challenge, an intense 24-hour pitch competition conducted live at the DX3 conference in Toronto.

Grip's winning team

This year’s brief was a promotion for Kids Help Phone, which offers counselling services to children and youth. The competition was judged on Thursday afternoon and carried a commitment by Microsoft Advertising to a minimum of $100,000 in ad spending support on a campaign to run this year.

Grip was represented by Colin Craig (associate partner, creative); Trevor Gourley, (copywriter); Julia Morra, (art director); and Patrick Tomasso (associate director, creative content). Other participating agencies were Y&R, One Method, JWT, John St., The Hive and BBDO Toronto. The latter won the inaugural Microsoft Challenge last year with its Moustache Police campaign for Movember Canada.

This year’s brief focused on the need to fund more counseling resources at Kids Help Phone and included a requirement to tap into advertising formats on Microsoft’s various platforms– including Xbox, Windows, Skype and MSN.

Grip’s winning campaign – “We Hear What You Don’t” – played on the need to support the non-profit to be able to be there to listen to the whole story from kids who have trouble opening up with parents or teachers.

“We’re thrilled with the creativity, thought and effort that all participating agencies put into their campaigns and look forward to working with Grip to bring their winning campaign to market, ” said Sharon Wood, president and CEO, Kids Help Phone.

Wood sat on the five-member judging panel, which also included Mitch Joel, president of Twist Image; Hilton Barbour, self-styled marketing provocateur; Cheri Chevalier, CMO at Microsoft Canada; and your correspondent, David Thomas, editor-in-chief at Marketing.

Advertising Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Final 2014 MIAs shortlist announced

Finalists in the Targeted Marketing, and Products and Services categories