Marketing Awards Shortlists – Newspaper, OOH

May 24, 2012  |  Comments

The march towards the 2012 Marketing Awards continues with the unveiling of the Newspaper and Out-Of-Home shortlists. The awards will be handed out on June 8 in Toronto at the Carlu. For tickets and gala information, click here.

Previous: Radio, Magazine, TV/Film shortlists

[Newspaper] [OOH Transit] [OOH Billboard] [OOH Posters] [OOH Non-Standard]
[OOH Small Scale Ambient] [OOH Digital Signage]

Newspaper Single

• Bounty Picks It Up: Coffee – Procter & Gamble and Leo Burnett Toronto
• Bounty Picks It Up –Ice Cream – Procter & Gamble and Leo Burnett, Toronto
• Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett, Toronto
• Clover – Sears Optical and LG2
• Match – Sears Optical and LG2
• Nail – Sears Optical and LG2
• Chainsaw – Canadian Film Centre and Doug & Serge
• The Gazette, Twitter Edition – The Gazette and BlueBlancRouge
• Happy Dog – Purina Canada and Publicis Montreal
• Remember – The Historica-Dominion Institute and DDB Toronto
• See What’s Behind You – BC Honda Dealers and Dare

Newspaper Campaign

• Bounty Picks It Up: Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto
• Find the Unfindable – Sears Optical and LG2
• Pet Hair Repellant: Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto
• Purina Pawsway – Nestle Purina and Lowe Roche/Amuse
• Single Game Tickets – CFL and Bensimon Byrne

Business Press Single

• Filing Cabinet Net – Grand & Toy and Extreme
• Hockey Sticks – Canadian Pacific and Kommunity
• Meat Cake – Fido and BOS

OOH Transit Single

• Clover – Sears Optical and LG2
• Falcon – Playland and Rethink
• Jumping Fish – SCJ and DraftFCB
• Match – Sears Optical and LG2
• Milk Spill – Kraft Canada and DraftFCB
• Nail – Sears Optical and LG2
• Pigeon – Playland and Rethink
• Poop Bag – Mars Petcare Canada and Proximity Canada
• Squeezed – Coca-cola Canada and Zulu Alpha Kilo

OOH Transit Campaign

• Blue/Orange/Pink – Tsawwassen Paintball and DDB Vancouver
• Find the Unfindable – Sears Optical and LG2
• Paint Chip Names for Men – CIL Paints/AkzoNobel and Reason Partners
• Scaffolding – United Way Toronto and BBDO Toronto

OOH Billboard Single

• Contagion–Bacteria Billboard – Warner Bros. Canada and Lowe Roche/Amuse
• LED Bulb Billboard – BC Hydro and DDB Vancouver
• Magic Hat – Quebec City Magic Festival and LG2
• Marking Inspiration “Lights” – IKEA and Leo Burnett
• Reflective Billboard – McDonald’s Restaurants of Canada and Cossette

OOH Billboard Campaign

• Authentic Mexican – Mucho Burrito and Doug & Serge
• 3D Billlboards, Fall 2011 – Federation des producteurs de lait du Quebec and Nolin BBDO

OOH Posters Single

• Bounty Picks It Up–Coffee – Procter & Gamble and Leo Burnett Toronto
• Bounty Picks It Up–Ice Cream – Procter & Gamble and Leo Burnett Toronto
• Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett Toronto
• Clover – Sears Optical and LG2
• Mad Tom – Muskoka Brewery and Rethink
• Match – Sears Optical and LG2
• Moustache Emblem – Mercedes-Benz Canada and BBDO Toronto
• Nail – Sears Optical and LG2
• Ninja – Calgary Underground Film Festival and Taxi Calgary
Pamplona – Pacific Blue Cross and DDB Vancouver
• Pet Hair Repellent “Dogs” – Procter & Gamble and Leo Burnett Toronto

OOH Posters Campaign

• Bounty Picks It Up–Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto
• Find the Unfindable – Sears Optical and LG2
• Gold’s Gym–Burger/Fries/Hotdog – Gold’s Gym and BleuBlancRouge
• Pet Hair Repellent–Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto
• Ninja/Vampire/Zombie – Calgary Underground Film Festival and Taxi Calgary

OOH Non-Standard Format Single

• Cheating Wall – Tourism Toronto and CP+B
• Contagion “Bacteria Billboard” – Warner Bros. Canada and Lowe Roche/Amuse
• Contagion “Emergency Isolation Unit” – Warner Bros. Canada and Juxta Productions
• Dental Mirror Installation – Canadian Dental Association and DDB Vancouver
• Ice Block – McDonald’s Restaurants of Canada and Cossette
• Magic Hat – Quebec City Magic Festival and LG2
• Mercedes-Benz “Blur” – Mercedes-Benz Canada and BBDO Toronto
• Mini Halloween Costume – Mini Canada and Taxi Canada
• Moving Day Wild Postings – IKEA and Leo Burnett Toronto
Pax Elevator – IKEA and Leo Burnett Toronto
• Window Pints – Diageo and Grey Canada

OOH Non-Standard Format Campaign

• The Fabulous Flea Circus – Sears Optical and LG2
• Giant Snowmen – Tourism Toronto and CP+B
• Marking Inspiration – IKEA and Leo Burnett Toronto
• Real-Life Closed Captioning – The Hearing Loss Clinic and Trigger

Small Scale Ambient

• Art Heist – Volkswagen and Red Urban
• The Fabulous Flea Circus – Sears Optical and LG2
• For Sale Sign – Mercedes-Benz Canada and BBDO Toronto
• Pink Bells – Opus Hotel and Taxi Vancouver
• Re-Leaf Yourself – Cottage Life and Taxi Canada
• UFC Scratch’N Win Coaster – Atlantic Lottery Corporation and Revolve

Digital Signage

• Cheating Wall – Tourism Toronto and CP+B
• Penningtons’ Magic Mirror – Penningtongs and DDB Toronto
• TDI Distance Calculator – Volkswagen and Red Urban

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