Marketing Awards Shortlists – Newspaper, OOH

The march towards the 2012 Marketing Awards continues with the unveiling of the Newspaper and Out-Of-Home shortlists. The awards will be handed out on June 8 in Toronto at the Carlu. For tickets and gala information, click here. Previous: Radio, Magazine, TV/Film shortlists [Newspaper] [OOH Transit] [OOH Billboard] [OOH Posters] [OOH Non-Standard] [OOH Small Scale Ambient] […]

The march towards the 2012 Marketing Awards continues with the unveiling of the Newspaper and Out-Of-Home shortlists. The awards will be handed out on June 8 in Toronto at the Carlu. For tickets and gala information, click here.

Previous: Radio, Magazine, TV/Film shortlists

[Newspaper] [OOH Transit] [OOH Billboard] [OOH Posters] [OOH Non-Standard]
[OOH Small Scale Ambient] [OOH Digital Signage]

Newspaper Single

• Bounty Picks It Up: Coffee – Procter & Gamble and Leo Burnett Toronto
• Bounty Picks It Up –Ice Cream – Procter & Gamble and Leo Burnett, Toronto
• Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett, Toronto
• Clover – Sears Optical and LG2
• Match – Sears Optical and LG2
• Nail – Sears Optical and LG2
• Chainsaw – Canadian Film Centre and Doug & Serge
• The Gazette, Twitter Edition – The Gazette and BlueBlancRouge
• Happy Dog – Purina Canada and Publicis Montreal
• Remember – The Historica-Dominion Institute and DDB Toronto
• See What’s Behind You – BC Honda Dealers and Dare

Newspaper Campaign

• Bounty Picks It Up: Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto
• Find the Unfindable – Sears Optical and LG2
• Pet Hair Repellant: Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto
• Purina Pawsway – Nestle Purina and Lowe Roche/Amuse
• Single Game Tickets – CFL and Bensimon Byrne

Business Press Single

• Filing Cabinet Net – Grand & Toy and Extreme
• Hockey Sticks – Canadian Pacific and Kommunity
• Meat Cake – Fido and BOS

OOH Transit Single

• Clover – Sears Optical and LG2
• Falcon – Playland and Rethink
• Jumping Fish – SCJ and DraftFCB
• Match – Sears Optical and LG2
• Milk Spill – Kraft Canada and DraftFCB
• Nail – Sears Optical and LG2
• Pigeon – Playland and Rethink
• Poop Bag – Mars Petcare Canada and Proximity Canada
• Squeezed – Coca-cola Canada and Zulu Alpha Kilo

OOH Transit Campaign

• Blue/Orange/Pink – Tsawwassen Paintball and DDB Vancouver
• Find the Unfindable – Sears Optical and LG2
• Paint Chip Names for Men – CIL Paints/AkzoNobel and Reason Partners
• Scaffolding – United Way Toronto and BBDO Toronto

OOH Billboard Single

• Contagion–Bacteria Billboard – Warner Bros. Canada and Lowe Roche/Amuse
• LED Bulb Billboard – BC Hydro and DDB Vancouver
• Magic Hat – Quebec City Magic Festival and LG2
• Marking Inspiration “Lights” – IKEA and Leo Burnett
• Reflective Billboard – McDonald’s Restaurants of Canada and Cossette

OOH Billboard Campaign

• Authentic Mexican – Mucho Burrito and Doug & Serge
• 3D Billlboards, Fall 2011 – Federation des producteurs de lait du Quebec and Nolin BBDO

OOH Posters Single

• Bounty Picks It Up–Coffee – Procter & Gamble and Leo Burnett Toronto
• Bounty Picks It Up–Ice Cream – Procter & Gamble and Leo Burnett Toronto
• Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett Toronto
• Clover – Sears Optical and LG2
• Mad Tom – Muskoka Brewery and Rethink
• Match – Sears Optical and LG2
• Moustache Emblem – Mercedes-Benz Canada and BBDO Toronto
• Nail – Sears Optical and LG2
• Ninja – Calgary Underground Film Festival and Taxi Calgary
Pamplona – Pacific Blue Cross and DDB Vancouver
• Pet Hair Repellent “Dogs” – Procter & Gamble and Leo Burnett Toronto

OOH Posters Campaign

• Bounty Picks It Up–Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto
• Find the Unfindable – Sears Optical and LG2
• Gold’s Gym–Burger/Fries/Hotdog – Gold’s Gym and BleuBlancRouge
• Pet Hair Repellent–Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto
• Ninja/Vampire/Zombie – Calgary Underground Film Festival and Taxi Calgary

OOH Non-Standard Format Single

• Cheating Wall – Tourism Toronto and CP+B
• Contagion “Bacteria Billboard” – Warner Bros. Canada and Lowe Roche/Amuse
• Contagion “Emergency Isolation Unit” – Warner Bros. Canada and Juxta Productions
• Dental Mirror Installation – Canadian Dental Association and DDB Vancouver
• Ice Block – McDonald’s Restaurants of Canada and Cossette
• Magic Hat – Quebec City Magic Festival and LG2
• Mercedes-Benz “Blur” – Mercedes-Benz Canada and BBDO Toronto
• Mini Halloween Costume – Mini Canada and Taxi Canada
• Moving Day Wild Postings – IKEA and Leo Burnett Toronto
Pax Elevator – IKEA and Leo Burnett Toronto
• Window Pints – Diageo and Grey Canada

OOH Non-Standard Format Campaign

• The Fabulous Flea Circus – Sears Optical and LG2
• Giant Snowmen – Tourism Toronto and CP+B
• Marking Inspiration – IKEA and Leo Burnett Toronto
• Real-Life Closed Captioning – The Hearing Loss Clinic and Trigger

Small Scale Ambient

• Art Heist – Volkswagen and Red Urban
• The Fabulous Flea Circus – Sears Optical and LG2
• For Sale Sign – Mercedes-Benz Canada and BBDO Toronto
• Pink Bells – Opus Hotel and Taxi Vancouver
• Re-Leaf Yourself – Cottage Life and Taxi Canada
• UFC Scratch’N Win Coaster – Atlantic Lottery Corporation and Revolve

Digital Signage

• Cheating Wall – Tourism Toronto and CP+B
• Penningtons’ Magic Mirror – Penningtongs and DDB Toronto
• TDI Distance Calculator – Volkswagen and Red Urban

Advertising Articles

Why PR still struggles with ROI (Column)

PR hasn’t become easier to measure, but there’s a bigger challenge at hand

Veritas adds two to senior team

Kim Roman and Martin McInally to head up business units

KBS+ Toronto opens new cause marketing division

Cause Company moves agency firmly into CSR space

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

MacLaren McCann announces raft of new creative hires

Mike Lee and Jonathan Careless join as group creative directors

Campaign puts love in the air at Addition Elle

New work from Mookai keeps tearing down stereotypes of plus-sized women

SAAQ launches new Don’t Text and Drive campaign

Award winning campaign returns with 'banal' message

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility