Angry Birds roost in Toronto transit hub
October 28, 2013 | Vanessa Milne | Comments
Hopping on two trends at once, an Angry Bird mascot spent the morning at Toronto’s Union Station last week, offering to buy commuters breakfast or coffee as part of Visa’s “Pay It Forward” campaign.
The bird, accompanied by a 12-person team, paid with an Angry Birds Visa Prepaid card, promoting the card’s Canadian launch in November. The product is being positioned as a way for parents to encourage responsible spending among teens – a “no-surprises” option to a regular credit card.
“This is the first character-branded prepaid Visa card in Canada,” said Marilyn Schaffer, CEO of Toronto-based XTM Inc., which created the event. The company partnered with Paymobile, a mobile-based payment company that acted as technology enabler in the cards.
The promotional campaign also includes a social media contest that encourages users to upload their own “pay it forward” stories and photos before Oct. 31, as well as giveaways with local radio and television broadcasters and another Angry Bird appearance at a comic convention in Winnipeg.