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February 07, 2014  |  Comments

From Morning Filter (Feb. 7, 2014), Marketing‘s daily morning newsletter

Rogers tries to tackle its customer service problem
In recent months, Rogers’ executive team has publicly acknowledged it has a customer service problem. Year-over-year complaints about the telco were up 32% between 2012 and 2013, according to a report by the Commissioner for Complaints for Telecommunications Service. And it accounted for more complaints than BCE or Telus. Despite efforts like introducing a loyalty program and appointing an ombudsman, Rogers is still struggling with consumer perception and investors are taking notice.
[Read more via the Financial Post]

Yahoo does away with mobile banner ads
By the end of 2014, Yahoo hopes to have completely switched all of its advertisers from mobile banner ads to its “Stream” native ads that are, according to the company, better-suited to the apps that drive much of Yahoo’s traffic. “Most consumption now is coming in the forms of streams like Yahoo’s mobile app,” said Leo Polanowski, Yahoo’s head of client services for the Americas. “So it’s not a leap to say, ‘Hey, we want to provide the ads in the form because you get increased click-through rates and conversions.’”
[Read more via Digiday]

Say that ingredient three times fast
Azodicarbonamide is used to make rubberized products like shoes and yoga mats. It was, until very recently, also used as a bleaching agent in Subway’s bread. After a popular food blogger began petitioning the QSR to remove the chemical from its dough to be more inline with its healthy image, Subways says its in the process of doing so.
[Read more via AP]

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