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February 26, 2014  |  Comments

From Morning Filter (Feb. 27, 2014), Marketing‘s daily morning newsletter

Netflix takes jab at Amazon drone
An engineer at Netflix has posted an Amazon Air Prime spoof that the company made for an internal meeting. The video, which Netflix allowed him to post on his personal YouTube account, follows a fake drone delivery DVD service as it falters and smashes into customers. The voiceover: “Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs.”
[Read more via the New York Times]

Hip brands get a square makeover
The agency behind the “The Human Centipede” infographic and fake ninja bar has revealed its latest stunt and, unlike its previous internet baiting projects, it actually resembles work. Sort of. Cornett redesigned some of the hippest brands’ logos in the style of staid, conservative companies. Vice, for example, is restyled like CNN, while Band Of Outsiders becomes classic Tommy Hilfiger and Best Made becomes Home Depot. Our favourite? Urban Outfitters becomes Urban Outfitters.
[Read more via Digiday]

Unilever’s big Oscar plans for Lipton
Unilever is launching a multimillion-dollar global advertising campaign during this Sunday’s Oscar broadcast for its Lipton hot and iced tea brands. This is the first time the packaged goods company has unified both brands under one creative platform and campaign. The “Be More Tea” tagline is brought to life with help from a colourful cast of characters, including Kermit the Frog.
[Read more via Ad Age]

Roku IPO: fact or fiction?
The company that makes Roku streaming players is keeping mum about whether it is mulling a potential IPO in the States, but there’s been a lot of industry talk recently that it may happen sometime this year. Roku’s set-top boxes provide a large assortment of streaming content from services including Netflix, Vevo and Rdio, allowing users to watch the programming on their TV. The company recently released a new line of TVs with Roku’s interface embedded in them, causing even more speculation that an IPO may be imminent.
[Read more via Digital Trends]

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