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September 27, 2013 | Comments
From Morning Filter (Sept. 27, 2013), Marketing‘s daily morning newsletter
Evernote partners with Post-It
It may be one of the most apt digital-meets-traditional marriages ever. Post-It and its digital contemporary, the notebook app Evernote, are teaming up on a new line of co-branded products, including a feature that allows Evernote users to digitize Post-Its by taking a photo of them. The deal follows Evernote’s partnership with the similarly traditional brand Moleskin last year.
[Read more via Fast Company]
Design firm makes amazing projection mapping video
The San Francisco-based design and engineering firm Bot & Dolly has released a five-minute video that combines a live actor, robotics and the projection-mapping of 3D computer graphics to stunning effect. Given the wow-factor, similar implementations are bound to soon show up in a award-baiting advertisements.
[Read more via io9]
Even more woes for BlackBerry
Blackberry can’t seem to catch a break. A week after the Waterloo, Ont.-based company announces it’s cutting 4,500 globally, U.S. wireless carrier T-Mobile says it will stop stocking Blackberry phones at its brick-and-mortar locations. T-Mobile says the demand isn’t there, but it will ship Blackberry phones to consumers still interested in owning one.
[Read more via PC Mag]
Men’s ads get the “real men” treatment
Move over Real Women, it’s time for some real men. British Tabloid The Sun has recreated male underwear ads from the likes of Dolce & Gabanna and Calvin Klein, replacing toned models and celebs like David Beckham with average men.
[Read more via NewNowNext]
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