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October 17, 2013 | Comments
From Morning Filter (Oct. 17, 2013), Marketing‘s daily morning newsletter
3D printing for the holidays
Stuck on what to get your loved ones for Christmas this year? Asda thinks it might have the answer. The British supermarket chain is introducing 3D technology to a location in York. A scanner uses three cameras to capture the surface area of an object, which is sent to a 3D printing factory and turned into lifelike ceramic figures.
[Read more via Marketing Week]
Is Stephen Harper abusing Twitter?
Yikes. In just 12 minutes Prime Minister Stephen Harper sent 38 tweets during Wednesday’s caucus meeting speech. Though some may applaud Canada’s leader for being socially savvy, others will suggest that that volume of tweets is, well, kind of spammy. We can’t imagine a socially-minded brand sending that many tweets in such a short period.
[Read more via Canada.com]
DC celebrates 75 years of Superman with animated short
It’s 75 birds. It’s 75 planes. It’s 75 years of Superman. To celebrate the superhero’s birthday, director Zack Snyder (who made this year’s Man Of Steel) and character designer Bruce Timm created a short animation that both promotes the superhero and, of course, the company’s deep back catalogue of super-products.
[Read more via Entertainment Weekly]
10 CPG brands getting mobile right
What does it take to roll out a successful mobile campaign these days? Some CPG brands are proving that interactivity, personalization and rewards are concepts that can click with consumers when done well. Here’s a roundup of 10 top mobile campaigns from CPG brands so far in 2013.
[Read more via Mobile Marketer]
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