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November 29, 2013  |  Comments

From Morning Filter (Nov. 29, 2013), Marketing‘s daily morning newsletter

Best Buy buys the #BlackFriday hashtag
Best Buy is currently running a global campaign on Twitter, running #BlackFriday as a promoted trend across all markets in an attempt to own a slice of the conversation about holiday shopping. The retailer is also encouraging consumers to make Vine videos in the lineups to their stores. As All Things D notes, however, the campaign comes with a risk, should any injuries or deaths occur as a result of the chaos of Black Friday crowds.
[Read more via All Things D]

Designer calls out Spike Lee’s agency for allegedly stealing his work
A designer named Juan Luis Garcia has penned an open letter to Spike Lee, claiming Lee and his agency (presumably Spike DDB, a boutique arm of the global DDB network founded by Lee) requested work from him, then used his concept art to create the commercial poster for Old Boy, Lee’s latest movie, without compensating him. Lee took to Twitter Thursday to refute the claim, tweeting: “I did not hire him, do not know him. Cheap trick writing to me.”
[Read via Imgur]

Forget alligators in sewers, here are some mobile advertising urban legends

A debunking of the some of the more common urban legends from the mobile advertising space. It’s a channel that’s growing quickly, and with that come a lot of misconceptions. (Hint: mobile not be the best way to track consumers across devices after all.)
[Read more via Digiday]

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