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December 12, 2013  |  Comments

From Morning Filter (Dec. 12, 2013), Marketing‘s daily morning newsletter

Vice Media marries tech, content and brands
At a time when the lines between advertising, media companies and technology are being eradicated, Vice Media has acquired a digital agency called Carrot Creative that makes websites, apps and games for media outlets and marketers. Within Vice, the agency will concurrently work on new ideas to put out editorial content from Vice, as well as roll out digital work for its advertisers.
[Read more via The New York Times]

Why NBC’s Vivian Schiller is headed to Twitter
After 26 years in the news world, Vivian Schiller, chief digital officer of NBC News, is headed to Twitter. In a new post on LinkedIn, Schiller explains her decision, noting that she expects it to be a challenge to be the reporter-in-the-room at the social network. “My future media team colleague Adam Sharp says it can feel like being “the liberal arts kids at an engineering school.’” she writes. (For more perspective on why companies like Twitter are hiring journalists, read last week’s Social Scanner in Marketing.)
[Read more via LinkedIn]

Sport Chek launches “shoppable” YouTube ad
In keeping with its focus on digital, Sport Chek launched what its calling a “shoppable” ad on YouTube. The 30-second ad features Canadian Olympic athletes donning items from the Adidas Canadian Olympic Team High Performance. The clothing items appear in a column on the right hand side of the screen. Clicking on one of the items takes the viewer to the retailer’s e-commerce site.
[Read more via the Globe and Mail]

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