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December 18, 2013  |  Comments

From Morning Filter (Dec. 18, 2013), Marketing‘s daily morning newsletter

Top tech titans to advise Obama on website, online security
A who’s who of the tech world—everyone from Google’s Eric Schmidt and Facebook’s Sheryl Sandberg to Yahoo’s Marissa Mayer and Netflix’s Reed Hastings—will be consulting with President Obama as the U.S. government looks to improve its HealthCare.gov website. The executives will also give input on national security and how the government can team up with the tech industry more.
[Read more via Wired UK]

Seinfeld teams up with Acura for some retro advertising
Acura’s backing of Jerry Seinfeld’s very popular, Emmy-nominated Comedians in Cars Getting Coffee is brilliant example of smart sponsored content. Acura puts its money behind the series though the cars the comedians are in are never Acuras. Seinfeld’s latest contribution to the franchise is eight offbeat spots for Acura that spoof the advertising style of the 60s.
See the spots here

He’s not a slacker. He’s sensitive artists
The ad shared around the world yesterday was Apple’s latest 90-second short film for the holidays. If you haven’t seen it (and why haven’t you?), the spot opens with a sullen teenage boy who only has eyes for his iPhone heading to his grandparents for Christmas. Quick cut scenes show the youth seemingly oblivious to the fun family times around him, until the tear-jerking reveal.
See the ad here.

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