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January 06, 2014  |  Comments

From Morning Filter (Jan. 6 2014), Marketing‘s daily morning newsletter

Simple yet effective anti-drunk driving ad by Fiat
An anti-drinking and driving ad by Fiat in Brazil is making the rounds on Imgur and Reddit. The simple yet effective ad features a bicyclist in the reflection of a can of beer, but when the can’s tab is popped they disappear. The accompanying text says “Now you see it. Now you don’t.”
[Via Imgur]

SeaWorld staff skews online poll about its reputation
SeaWorld employees were caught voting in excess for a poll posted on the Orlando Business Journal‘s website asking readers whether CNN’s critical documentary about the business had changed their perception of SeaWorld. After 99% of “readers” said no, the publication dig some digging and found more than half of the responses came from an IP address that belonged to the company. When contacted, a rep for SeaWorld brushed off the accusation it was trying to rig the poll, saying, “Our team members have strong feelings about their park and company.”
[Read more via the Orlando Business Journal]

Fox’s The Mindy Project advertises on Tinder
Marketers at Fox are taking advantage of the newly popular dating app Tinder by creating native ads promoting the current season of its comedy The Mindy Project. The ads, styled liked dating profiles, match Tinder users to the character from the TV show they are the most compatible with. The campaign follows news that the show will feature a Tinder-themed episode this month.
[Read more via the Daily Dot]

Shopify adds mobile payments
After closing a $100 million round of funding late in 2013, Ottawa’s Shopify has done an overhaul of its iOS app and is now offering mobile services for its merchants. Using the service, which provides easily customized online storefronts for businesses, stores can now accept mobile payments directly inside the app using a section called Shopify Mobile.
[Read more via BetaKit]

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