Art meets technology with new Telus contest
June 19, 2012 | Evra Taylor | Comments
Canadians get to play “guess the picture” June 19 and 20 through a new marketing initiative from Telus that promotes Samsung Galaxy Note, a device that allows the user to sketch and create with the precision of a real pen.
Telus teamed up with Taxi, its AOR of 16 years, to create a national online marketing campaign called “Big Picture Contest.” Three Canadian artists are being showcased live at Telus House Toronto as they draw images using Samsung Galaxy Notes. A camera is capturing the action and broadcasting it on TelusBigPicture.com.
In the live streaming event, contestants watch the artists drawing onscreen, guess what their “Big Picture” is, and choose their answer from the Telus onscreen word bank. The first person to correctly guess the Big Picture wins a Samsung Galaxy Note.
There will be nine rounds and nine winners during each of the two days of the contest.
“At Telus, our overall intent is to inspire conversation. Trying to merge the online and offline worlds works really well for us,” said Anne-Marie LaBerge, vice-president of consumer marketing communications at Telus. “I would say our intent is a simple strategy: inspiring conversation and creating meaningful relationships.”
The company’s ‘Merry under the Mistletoe’ campaign offered a Samsung Galaxy phone and a Samsung Galaxy tablet as prizes last December. The campaign generated 70,000 cell phone calls and 6,000 new Facebook friends in two days.
Telus is promoting the initiative via its social media – Facebook, Twitter and YouTube – as well as web banners.
In addition, in keeping with its commitment to the arts, Telus is contributing $20,000 to the Royal Conservatory of Music’s Learning Through the Arts program.