#BBLaunch BlackBerry10′s window of app-ortunity
January 29, 2013 | Jeromy Lloyd | Comments
BlackBerry 10 has a lot of positive buzz behind it going into tomorrow’s official unveiling, but will app developers get on board with Research In Motion‘s new mobile platform entering a market already dominated by two staunch competitors.
CBC Toronto’s Metro Morning hosted a coversation with two developers Tuesday, trying to determine whether the app community will jump on board right away. Kerry Morrison, CEO of Endloop, and Kunal Gupta, CEO at Polar Mobile, said that clients haven’t expressed much interest so far.
“We build what our customers ask for,” Morrison said. “And we’re just not getting asked.”
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This makes perfect sense, of course. Developers may lightly experiment with new technology to keep themselves up to date, but client need drives their business. In this case, clients won’t move en masse until they sense a sufficiently large audience (or the potential of one) on BB10. Given how conservative Canadian companies have historically been in the mobile space, that could take longer than you’d think… and longer than RIM’s investors might like.
A sort-of chicken-and-egg standoff is about to begin. Clients will, generally, wait until product adoption gets to a certain level before investing in BB10 apps, but audiences driving that adoption will want a healthy app environment before buying. There will be a window of time when marketers will watch adoption levels, and adopters will watch the app store for signs of life. In the interim, RIM will be pushing hard with a marketing campaign.
How long does RIM have to convince developers BB10 is worth investment before the community turns its back on the platform (as it did with the Playbook)? And what other factors figure into this equation?
Post your thoughts in our comment section, or tweet them with #bblaunch. And as always, your emails are welcome.