Booster Juice partners with Mike Weir for three-year initiative
January 17, 2014 | Michelle DiPardo | Comments
Booster Juice and Weir agreed to a three-year partnership to develop content that speaks to Canadians on the importance of healthy eating and living, highlighting how Booster Juice can play an important role.
The campaign will see Weir appearing in a number of Booster Juice commercials, an outdoor campaign, on in-store materials as well as making special appearances for the company.
“Mike is a perfect fit for communicating the values of a healthy lifestyle to Canadians and to our customers,” said Dale S. Wishewan, president and CEO of Booster Juice in a release. “As a champion both on and off the course, we couldn’t be more excited to have Mike Weir as a part of the Booster Juice team.”
An online clip called “Is Mike Really Changing His Putter?” announcing Weir’s involvement with the brand is currently airing on YouTube, and other campaign elements will be rolled out in the next few months.
The partnership will also focus on supporting The Mike Weir Foundation, which is dedicated to advancing the physical, emotional and educational welfare of children in Canada. Each year, Booster Juice will create a month-long consumer fundraising initiative that will be activated across its 300 locations.