Cold Cokes and warm mitts celebrate Canadian Olympic athletes

February 11, 2014  |  Kristin Laird  |  Comments

Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games.

The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos (professional hockey player) and Marianne St-Gelais (short track speed skater).

Part of Coke’s Olympic–focused marketing also includes the #inspiredto hashtag that encourages Canadians to share in what way Olympic athletes inspire them to keep active.

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