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CTC unveils new global platform

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Canadian in Brisbane

Viewing the issue from the otherside – Aussie tourism selling their ‘downunder experience’ – the focus is that great point of difference in the climate, scenery, lifestyle. Mountains, lakes, snow, and locals who are just so darn NICE is why Aussies want to visit – and they all do. Kitch is cute, but get back to basics.

Monday, January 30 @ 7:19 pm | Reply

Menacing Sparrow

“Banff traffic jam” – really?!?! REALLY?? How many times is that tired joke going to be recycled?

The big challenge is that we sell the idea of “a trip to Canada” it doesn’t set a reasonable expectation for visitors.

It would make more sense to promote regional experiences – “come check out these things in Alberta and BC” or “here’s a Maritimes experience”. Stop selling it like its a destination that you can experience *well* in a week or two.

Friday, January 27 @ 3:00 pm | Reply

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