I agree with David’s comments about the evolving role of the CMO and Marketing. Take a look at this CMO.com story that was selected by McKinsey & Company’s Chief Marketing & Sales Officer Forum as a ‘Must Read’ on this topic.
‘It’s Time To Raise The CMO Bar’ http://www.cmo.com/leadership/its-time-raise-cmo-bar @stevencook http://www.FortuneCMO.co
Steven Cook
I agree with David’s comments about the evolving role of the CMO and Marketing. Take a look at this CMO.com story that was selected by McKinsey & Company’s Chief Marketing & Sales Officer Forum as a ‘Must Read’ on this topic.
‘It’s Time To Raise The CMO Bar’ http://www.cmo.com/leadership/its-time-raise-cmo-bar @stevencook http://www.FortuneCMO.co
Tuesday, February 07 @ 10:32 pm |