Dr. Oetker launches its cross-country Trattoria Tour
June 28, 2010 | Kristin Laird | Comments
Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines.
The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university campuses in Vancouver, Calgary, Edmonton, Stouffville, Kingston, Montréal and Halifax throughout the summer.
Consumers who stop by the Trattoria pizza trailers can enter a draw to win free Dr. Oetker pizza for a year.
The program is a fun way for brand to acknowledge loyal consumers, said Stuart Schneiderman, director of marketing for Dr. Oetker Canada, in a release.
“It is also an effective tool for building exposure and excitement about our Casa di Mama and Ristorante frozen pizza lines,” he said.
Consumers can follow the tour on Facebook to learn more about upcoming stops and promotions.