<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Magazine &#187; Marketer News</title>
	<atom:link href="http://www.marketingmag.ca/news/marketer-news/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingmag.ca</link>
	<description></description>
	<lastBuildDate>Wed, 22 Feb 2012 22:57:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Canada Goose sues International Clothiers over trademark infringement</title>
		<link>http://www.marketingmag.ca/news/marketer-news/canada-goose-sues-international-clothiers-over-trademark-infringement-46801</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/canada-goose-sues-international-clothiers-over-trademark-infringement-46801#comments</comments>
		<pubDate>Wed, 22 Feb 2012 21:03:06 +0000</pubDate>
		<dc:creator>Canadian Press</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Canada Goose]]></category>
		<category><![CDATA[Fairweather]]></category>
		<category><![CDATA[international clothiers]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46801</guid>
		<description><![CDATA[A well-known outerwear manufacturer billing itself as a &#8220;Canadian success story&#8221; is suing a retailer over trademark infringement, accusing it of making shoddy replicas of the distinctive Canada Goose parkas. International Clothiers Inc. has intentionally designed a logo and positioned it on jackets to mimic the Canada Goose Arctic Program design trademark, it&#8217;s alleged in [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/canada-goose-sues-international-clothiers-over-trademark-infringement-46801/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NHLers go “undercover” in Sport Chek promo</title>
		<link>http://www.marketingmag.ca/news/marketer-news/nhlers-go-%e2%80%9cundercover%e2%80%9d-in-sport-chek-promo-46791</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/nhlers-go-%e2%80%9cundercover%e2%80%9d-in-sport-chek-promo-46791#comments</comments>
		<pubDate>Wed, 22 Feb 2012 19:16:16 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Canadian Tire]]></category>
		<category><![CDATA[Sid Lee]]></category>
		<category><![CDATA[Sport Chek]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46791</guid>
		<description><![CDATA[Canada’s largest sporting goods retailer, Sport Chek, has unveiled a new sponsorship program called “Undercover Pro.” Toronto Maple Leafs forward Clarke MacArthur and the Ottawa Senators’ Nick Foligno posed as Sport Chek employees last week at stores in their respective markets.. Sport Chek filmed the players’ interactions with the public and posted the videos on [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/nhlers-go-%e2%80%9cundercover%e2%80%9d-in-sport-chek-promo-46791/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>General Mill, Kraft won&#8217;t pare down marketing budgets</title>
		<link>http://www.marketingmag.ca/news/marketer-news/general-mill-kraft-wont-pare-down-marketing-budgets-46808</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/general-mill-kraft-wont-pare-down-marketing-budgets-46808#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:44:37 +0000</pubDate>
		<dc:creator>E.J. Schultz for Advertising Age</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[General Mills]]></category>
		<category><![CDATA[Ken Powell]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Tony Vernon]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46808</guid>
		<description><![CDATA[The U.S. seen some encouraging economic news recently, but you wouldn&#8217;t know it walking down the grocery aisle. CPG shoppers are still pinching pennies as tightly as during the recession, but two of the world&#8217;s biggest advertisers are holding course on marketing budgets despite this increasingly tough environment. General Mills and Kraft Foods vowed to [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/general-mill-kraft-wont-pare-down-marketing-budgets-46808/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Country Style serves “Turn Up a Winner” campaign</title>
		<link>http://www.marketingmag.ca/news/marketer-news/country-style-serves-up-%e2%80%9cturn-up-a-winner%e2%80%9d-campaign-46643</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/country-style-serves-up-%e2%80%9cturn-up-a-winner%e2%80%9d-campaign-46643#comments</comments>
		<pubDate>Wed, 22 Feb 2012 11:57:10 +0000</pubDate>
		<dc:creator>Evra Taylor</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46643</guid>
		<description><![CDATA[Restaurant chain Country Style has brewed up a $1 million grand prize for its 2012 “Turn Up a Winner” campaign in Ontario and Atlantic Canada. In the chain&#8217;s annual take on another famous cup-based coffee chain contest (which got rrrolling Monday), customers are asked to collect the four words that make up the Country Style [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/country-style-serves-up-%e2%80%9cturn-up-a-winner%e2%80%9d-campaign-46643/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Canadian Cannes judges named</title>
		<link>http://www.marketingmag.ca/news/agency-news/canadian-cannes-judges-named-46782</link>
		<comments>http://www.marketingmag.ca/news/agency-news/canadian-cannes-judges-named-46782#comments</comments>
		<pubDate>Tue, 21 Feb 2012 22:41:42 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Cannes Lions]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46782</guid>
		<description><![CDATA[Seven Canadians are set to sweat it out in jury rooms at the Cannes Lions International Festival of Creativity in June. The Globe and Mail, Cannes&#8217; official partner in Canada, released the names of the Canadian jurists Tuesday afternoon. • Angus Tucker, partner and creative director, John Street – Film jury • Barbara Jacques, creative [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/agency-news/canadian-cannes-judges-named-46782/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Holiday shoppers put wallets away in December, retail sales drop off</title>
		<link>http://www.marketingmag.ca/news/marketer-news/holiday-shoppers-put-wallets-away-in-december-retail-sales-drop-off-46676</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/holiday-shoppers-put-wallets-away-in-december-retail-sales-drop-off-46676#comments</comments>
		<pubDate>Tue, 21 Feb 2012 20:37:49 +0000</pubDate>
		<dc:creator>Canadian Press</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Statistics Canada]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46676</guid>
		<description><![CDATA[Statistics Canada says Canada&#8217;s retailers suffered a weak final month during last year&#8217;s holiday shopping season, with December retail sales edging down 0.2% to $38.6 billion. The small drop in overall retail performance followed four monthly increases in retail sales, though the agency said sales volumes were stable. Holiday shoppers kept a tight hold on [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/holiday-shoppers-put-wallets-away-in-december-retail-sales-drop-off-46676/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Target set to pop in Toronto with famed designer</title>
		<link>http://www.marketingmag.ca/uncategorized/target-set-to-pop-in-toronto-with-famed-designer-46670</link>
		<comments>http://www.marketingmag.ca/uncategorized/target-set-to-pop-in-toronto-with-famed-designer-46670#comments</comments>
		<pubDate>Tue, 21 Feb 2012 19:14:38 +0000</pubDate>
		<dc:creator>Kristin Laird</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[John Morioka]]></category>
		<category><![CDATA[MDC]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46670</guid>
		<description><![CDATA[A year ahead of its Canadian launch, Target is creating a one-day-only pop-up store with help from well-known fashion designer Jason Wu to give future “guests” a taste of the discount retailer’s brand promise: expect more, pay less. The event will be held Feb. 23 near Toronto’s fashion district. It will feature the most recent [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/uncategorized/target-set-to-pop-in-toronto-with-famed-designer-46670/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MarketingMag.ca&#8217;s most read stories</title>
		<link>http://www.marketingmag.ca/news/agency-news/marketingmag-cas-most-read-stories-2-46620</link>
		<comments>http://www.marketingmag.ca/news/agency-news/marketingmag-cas-most-read-stories-2-46620#comments</comments>
		<pubDate>Tue, 21 Feb 2012 16:23:04 +0000</pubDate>
		<dc:creator>jeromy.lloyd@rci.rogers.com</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46620</guid>
		<description><![CDATA[CIRQUE DU SOLEIL BUYS STAKE IN SID LEE Someone once said that Montreal-based Sid Lee was the Cirque Du Soleil of Canadian marketing agencies. Now that’s literally true. COLUMN: YOU ARE 18 TO 34 They’ve studied you hard. You are their most misunderstood demographic. You’re the age group that claims to prefer socialism to capitalism. [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/agency-news/marketingmag-cas-most-read-stories-2-46620/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TeamBuy partners with DDB Public Relations</title>
		<link>http://www.marketingmag.ca/news/marketer-news/ddb-46494</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/ddb-46494#comments</comments>
		<pubDate>Fri, 17 Feb 2012 17:27:22 +0000</pubDate>
		<dc:creator>Eve Lazarus</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[ben de castro]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[teambuy]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46494</guid>
		<description><![CDATA[DDB Canada’s Toronto office is the real deal for TeamBuy.ca, the Canadian-owned group-buying site. Ben De Castro, chief marketing officer, said TeamBuy.ca chose DDB Public Relations from six other agencies, which he declined to name. “We really need to work on getting our awareness up coast to coast and we wanted to go with a [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/ddb-46494/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yield unveils first work for law firm Osler</title>
		<link>http://www.marketingmag.ca/news/marketer-news/yield-unveils-first-work-for-law-firm-osler-46593</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/yield-unveils-first-work-for-law-firm-osler-46593#comments</comments>
		<pubDate>Fri, 17 Feb 2012 17:16:53 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Aegis Media]]></category>
		<category><![CDATA[Chris Torbay]]></category>
		<category><![CDATA[Osler]]></category>
		<category><![CDATA[Yield]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46593</guid>
		<description><![CDATA[Prospective clients perceive all business law firms as very good, thorough and expensive, but Osler, Hoskin &#38; Harcourt LLP is attempting to distinguish itself in a new print, digital and out-of-home campaign from Toronto agency Yield. The English and French campaign, “The Direct Path” (“Droit au But”), uses type illustrations that underscore Osler’s commitment to [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/yield-unveils-first-work-for-law-firm-osler-46593/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

