<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Magazine &#187; Marketer News</title>
	<atom:link href="http://www.marketingmag.ca/news/marketer-news/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingmag.ca</link>
	<description></description>
	<lastBuildDate>Fri, 17 May 2013 19:36:45 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Watch This: &#8216;The Office&#8217; star helps look for something better (Monster)</title>
		<link>http://www.marketingmag.ca/news/marketer-news/watch-this-the-office-star-helps-look-for-something-better-monster-79142?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/watch-this-the-office-star-helps-look-for-something-better-monster-79142#comments</comments>
		<pubDate>Fri, 17 May 2013 18:52:05 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79142</guid>
		<description><![CDATA[Timed with the series finale of The Office, this Monster.ca work adapted from a U.S. campaign is currently pushing series star Brian Baumgartner through Canadian digital channels. The U.S. spot was created by The Marketing Arm.]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/watch-this-the-office-star-helps-look-for-something-better-monster-79142/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nokia Canada launches streaming music service</title>
		<link>http://www.marketingmag.ca/news/marketer-news/nokia-canada-launches-streaming-music-service-79133?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/nokia-canada-launches-streaming-music-service-79133#comments</comments>
		<pubDate>Thu, 16 May 2013 19:48:37 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79133</guid>
		<description><![CDATA[Nokia launched a streaming music service in Canada Thursday following the likes of Rdio and CBC Music. However, unlike its competitors in the streaming music space that are stand-alone services, Nokia Music (which launched in the U.S. in October 2012) is designed as a value-added service for Nokia smartphones. At launch, the service is only [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/nokia-canada-launches-streaming-music-service-79133/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On The Move</title>
		<link>http://www.marketingmag.ca/news/agency-news/on-the-move-140-79153?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/on-the-move-140-79153#comments</comments>
		<pubDate>Thu, 16 May 2013 19:40:32 +0000</pubDate>
		<dc:creator>Kristin  Laird</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79153</guid>
		<description><![CDATA[Twitter Canada hires an account manager. Hill+Knowlton Strategies adds an assistant consultant A recap of who’s headed where in Canadian marketing and communications. SHANNON HUNTER left Toronto agency Capital C – where she served as a community manager for just over a year – and joined Twitter Canada as an account manager.  Hunter has also [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/agency-news/on-the-move-140-79153/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KFC kicks off &#8216;Bucket List&#8217; contest</title>
		<link>http://www.marketingmag.ca/news/marketer-news/kfc-kicks-off-bucket-list-contest-79139?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/kfc-kicks-off-bucket-list-contest-79139#comments</comments>
		<pubDate>Thu, 16 May 2013 19:13:23 +0000</pubDate>
		<dc:creator>Michelle DiPardo </dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79139</guid>
		<description><![CDATA[KFC is kicking off the long weekend with its first integrated in-store contest, &#8220;The KFC Bucket List,&#8221; which offers customers a one-in-five chance to win a variety of prizes. The national promotion will be supported by a massive TV, radio, in-store, social media and digital advertising campaign under the tagline &#8220;The KFC Bucket List. Where [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/kfc-kicks-off-bucket-list-contest-79139/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Monson talks brand journalism at Mesh13</title>
		<link>http://www.marketingmag.ca/news/marketer-news/monson-talks-brand-journalism-at-mesh13-79146?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/monson-talks-brand-journalism-at-mesh13-79146#comments</comments>
		<pubDate>Thu, 16 May 2013 18:49:15 +0000</pubDate>
		<dc:creator>Alicia Androich</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79146</guid>
		<description><![CDATA[Based on Kyle Monson&#8216;s keynote address at the Mesh digital conference, brand journalism – when brands tell their own stories using audience relevance, timeliness and transparency as publishers do – can be a powerful tool, but is certainly not a fit for all brands. According to Monson, a founding partner of Knock Twice, a PR [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/monson-talks-brand-journalism-at-mesh13-79146/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Updated: Telus seeks quick approval for Mobilicity acquisition</title>
		<link>http://www.marketingmag.ca/news/marketer-news/telus-signs-deal-to-buy-mobilicity-for-380-million-79087?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/telus-signs-deal-to-buy-mobilicity-for-380-million-79087#comments</comments>
		<pubDate>Thu, 16 May 2013 18:45:43 +0000</pubDate>
		<dc:creator>Canadian Press</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79087</guid>
		<description><![CDATA[Telus announced a plan Thursday to buy upstart wireless company Mobilicity for $380 million, a deal which it said needs quick regulatory approval because the small carrier can&#8217;t make it financially on its own. The telecommunication company&#8217;s offer is subject to conditions including approval by the federal Competition Bureau, Industry Canada, and Mobilicity&#8217;s debtholders. &#8220;Given [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/telus-signs-deal-to-buy-mobilicity-for-380-million-79087/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Headspace says it knows what Québec consumers want</title>
		<link>http://www.marketingmag.ca/news/marketer-news/what-do-quebec-consumers-want-78693?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/what-do-quebec-consumers-want-78693#comments</comments>
		<pubDate>Thu, 16 May 2013 14:49:21 +0000</pubDate>
		<dc:creator>Caroline Fortin</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78693</guid>
		<description><![CDATA[Toronto agency Headspace Marketing has published a study on the &#8220;emotional buttons that get Québec consumers to buy&#8221; with the aim of helping marketers better adapt their English marketing messages to la belle province. Partnering with David Saffran Consulting on the first edition of the What Québec Wants survey (which the agency wants to publish [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/what-do-quebec-consumers-want-78693/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rising cost of food causing Canadians to shop more carefully, survey finds</title>
		<link>http://www.marketingmag.ca/news/marketer-news/rising-cost-of-food-causing-canadians-to-shop-more-carefully-survey-finds-79089?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/rising-cost-of-food-causing-canadians-to-shop-more-carefully-survey-finds-79089#comments</comments>
		<pubDate>Thu, 16 May 2013 13:47:04 +0000</pubDate>
		<dc:creator>Canadian Press </dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79089</guid>
		<description><![CDATA[A recent survey of Canadian adult consumers found that a large majority of them believe the price of foods they buy has gone up in the past year and more than half said they are doing more comparison shopping than before. The Ipsos Reid study done for RBC suggests the average monthly food bill for [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/rising-cost-of-food-causing-canadians-to-shop-more-carefully-survey-finds-79089/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watch This: Tim Hortons &#8216;Partnership&#8217; coffee campaign</title>
		<link>http://www.marketingmag.ca/news/marketer-news/watch-this-tim-hortons-partnership-coffee-campaign-79050?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/watch-this-tim-hortons-partnership-coffee-campaign-79050#comments</comments>
		<pubDate>Thu, 16 May 2013 10:33:44 +0000</pubDate>
		<dc:creator>Kristin  Laird</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79050</guid>
		<description><![CDATA[Tim Hortons launched an integrated advertising campaign Monday to support its new Partnership Blend that helps support coffee farmers in Guatemala, Honduras, Brazil and Colombia. Though the Tim Hortons Coffee Partnership has been in the works for more than eight years, this is the first packaged coffee product sourced solely from the project&#8217;s work. brightcove.createExperiences(); [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/watch-this-tim-hortons-partnership-coffee-campaign-79050/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Arrested Development&#8217;s Tobias Funke auditions for the internet</title>
		<link>http://www.marketingmag.ca/news/marketer-news/arrested-developments-tobias-funke-auditions-for-the-internet-79049?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/arrested-developments-tobias-funke-auditions-for-the-internet-79049#comments</comments>
		<pubDate>Wed, 15 May 2013 19:58:23 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79049</guid>
		<description><![CDATA[Fans of Arrested Development know that doctor/actor Tobias Funke is more eager than able to land leading man roles. A new promotional effort for the Netflix program showcases this with a web project that places Funke (played by David Cross) in an online audition for Avatar director James Cameron. On the site InsertMeAnywhere.biz, which Funke [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/arrested-developments-tobias-funke-auditions-for-the-internet-79049/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
