Hootsuite Names New Marketing VP
March 15, 2013 | Eve Lazarus | Comments
Dee Anna McPherson is the new vice-president of marketing at HootSuite, the Vancouver-based social media company.
McPherson was most recently VP, marketing at Yammer, a social networking company for enterprises which was acquired by Microsoft for $1.2 billion last July.
“We’re providing social media management solutions to some of the world’s largest brands,” said Ryan Holmes, CEO of HootSuite, in a news release. “Needless to say, Dee Anna is a dream fit—she put Enterprise Social Networking on the map at Yammer and understands HootSuite’s key vision and ambitions.”
Prior to Yammer, McPherson was a partner at the Horn Group in San Francisco.