Dee Anna McPherson is the new vice-president of marketing at HootSuite, the Vancouver-based social media company.

McPherson was most recently VP, marketing at Yammer, a social networking company for enterprises which was acquired by Microsoft for $1.2 billion last July.

“We’re providing social media management solutions to some of the world’s largest brands,” said Ryan Holmes, CEO of HootSuite, in a news release. “Needless to say, Dee Anna is a dream fit—she put Enterprise Social Networking on the map at Yammer and understands HootSuite’s key vision and ambitions.”

Prior to Yammer, McPherson was a partner at the Horn Group in San Francisco.