Comments on: ING Direct campaign offers cure for RSP-like symptoms

By: Leslie

Leslie — Fri, 08 Feb 2013 16:36:22 +0000

Personally I don’t feel that until you’ve seen a loved one glumly sitting in a chair or lying on a couch and later finding them dead from suicide can you even have an opinion. Reply back to me once you’ve seen it first hand like I have.

By: Cheryl Sokalski

Cheryl Sokalski — Fri, 08 Feb 2013 03:52:44 +0000

This ad is not just lacking creativity, it is lacking intelligence. It is perpetuating the common belief that people are able to “just get over it” when they have a mental illness. Are you telling me no one on the team could pick up on this or was this done to engage despite its insensitivity?

By: Mike

Mike — Thu, 07 Feb 2013 15:55:47 +0000

Surely there’s a better way to promote their RSP program other than resorting to mockery of mental illness. 1 in 5 Canadians will experience mental illness in their lifetimes, regardless of their RSP situation. I wasn’t grossly offended by it, just found it cheap and cheesy.

By: Velta

Velta — Fri, 01 Feb 2013 23:11:47 +0000

Not offensive in any shape or form !!!
Enough of this politically correct
c – - p.In fact,it is very clever.Mental illness does not own those
symptoms.People become anxious when they have not done the right thing for their future.They should.We all know people do not save enough !

By: Linda Marsh

Linda Marsh — Tue, 29 Jan 2013 20:06:59 +0000

Doug, condolences on the loss of your loved ones. I also lost my 17 year old son to suicide five years ago. I felt the same way when I viewed ING’s ad. Completely offensive.

By: Linda Marsh

Linda Marsh — Tue, 29 Jan 2013 20:01:04 +0000

Well said, Richard. I couldn’t agree more!

By: Derek

Derek — Fri, 25 Jan 2013 21:44:08 +0000

Welcome to the death of creativity – Jan 28-2013 RIP. If you aren’t offending someone – you probably aren’t engaging anyone either. Take a chance or don’t bother. I’m so sick of brands being pressured to dilute their message.

By: Joanne

Joanne — Fri, 25 Jan 2013 01:05:15 +0000

I tend to agree with Patrick. I wasn’t offended by the ad. I don’t think it was the best ad ING has produced. But clearly the majority has spoken. So be it, lets move on.

By: karl

karl — Wed, 23 Jan 2013 15:44:49 +0000

ING needs to find their niche- they keep wanting to keep on paste with the big banks, its not working. All I see is a bunch of ad agencies making that client a ton of cash to win awards

By: Jean Hanson

Jean Hanson — Tue, 22 Jan 2013 23:19:14 +0000

If only it were that easy! ING now knows better.