Lays teases Canadian Super Bowl spot

January 30, 2013  |  Jeromy Lloyd  |  Comments

PepsiCo Foods Canada is teasing the release of the Canadian Super Bowl spot for its Lays potato chip brand, set to debut during the half-time show Feb. 3 before going into regular broadcast rotation.

What do we know about the spot? It stars comedian and Second City alum Martin Short “in his element,” PepsiCo said, “playing not only his funny self, but also a variety of humorous, quirky characters conceived by Martin and the Lay’s team.”

“The Lay’s brand is always looking for new ways to engage with Canadians,” said Susan Irving, PepsiCo Foods Canada’s director of marketing, in a release. “The ad launching on Sunday will be the start of an exciting and new interactive program for Lay’s chip lovers all across Canada. While we can’t give away too many details yet, be sure to tune into the game and stick around for the Super Bowl’s infamous halftime show!”

The week before the Super Bowl is rife with teases for big-budget TV spots – one of the game’s big draws for both Canadians and Americans. Building ad audiences has become almost as important as a solid TV concept and high product values. Hyundai Canada has also announced its Super Bowl offering, and made its creative available.

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