LG promo in Seoul goes wrong, 20 injured

August 16, 2013  |  Jeff Fraser  |  Comments

LG has cancelled a series of events promoting its G2 smartphone in South Korea after several participants tried to shoot down helium balloons with BB guns, according to a report by the BBC.

At the “G in the Cloud” event in Seoul on Friday, 100 helium balloons were set loose, each with a voucher for a free G2. Several customers arrived with BB guns to try and shoot the balloons down, and one used a knife tied to a stick. Twenty people were injured and seven sent to hospital.

LG has taken full responsibility for the incident. “We can confirm that seven participants were hospitalised (sic) and, although none of the injuries were serious, LG takes full responsibility for the unfortunate situation and has offered to cover all related medical expenses,” the company said in a statement. “LG is investigating the incident to ensure that such an occurrence can be avoided in the future.”

The G2 was released last week in New York and will roll out internationally in the coming weeks.

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