Look At This: A scaly take on outdoor media

July 08, 2011  |  Jeromy Lloyd  |  Comments



This jaw-breaking billboard promotes the new reptile exhibit at the Ontario Science Centre. Creative came from Toronto agency Bensimon Byrne, while Narrative Advocacy Media (the agency’s PR affiliate) sent out snake bite media kits to get us to pay attention.

Zenith handled the media buy.

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GRP

love the pole as snake body, but the snake head is a bit of a miss

Monday, July 11 @ 9:01 am | Reply

Perry Boeker

Outstanding execution.

Friday, July 08 @ 11:39 am | Reply

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