Marie Josée Lamothe leaving L’Oréal Canada
February 14, 2014 | Marketing staff | Comments
Lamothe’s departure follows a recent executive shuffle at the company. Earlier this month, Javier San Juan, president and CEO, was appointed president of L’Oréal Latin America Hispanic Zone. Frank Kollmar, the former president of the consumer products division in Canada, succeeded San Juan.
Lamothe told Marketing there were opportunities to continue with the company, but given its remarkable growth in market share from 20% to 30% over the past eight years, it was the right time to move on.
“This is the time to do it. I’m going out on a high note,” she said.
Lamothe has been with the company for nearly 12 years, holding a number of senior-level positions including international marketing director, and VP, general manager, luxury brands.
During her tenure as CMO and CCO, L’Oréal Canada launched a number of integrated sponsorships, cause marketing campaigns and promotions that landed it on Marketing’s 2012 Marketers of the Year shortlist.
L’Oréal Canada started looking at sponsorship as a way of producing a steady stream of content specific to a community rather than simply trying to generate awareness. Its L’Oréal Paris brand, for instance, signed on as a major sponsor and official beauty partner of the Toronto International Film Festival in 2012.
“It’s not about creating awareness in front of people that are interested in TIFF,” Lamothe said at the time. “It’s about the content we create that becomes relevant to that community throughout the year.”