Poll: Is the Super Bowl the right play for RIM?
January 28, 2013 | Comments
Electronics consumers, businesses and media are all keenly aware that Jan. 30 marks the debut of BlackBerry 10, Research In Motion‘s latest platform on which much of the company’s future now hangs.
The stakes are very high as Research In Motion has been seen as a laggard in the smartphone space. Critics call the new product RIM’s last chance, but so far buzz has been good about the new platform. A marketing blitz is expected, and last week the company announced its first Super Bowl ad.
At more than $3.7 million for a 30-second spot, is RIM making a sound marketing decision?