Back to Article:

Poll: Will Baumgartner’s jump sell more Red Bull?


Have your say on this topic! Comments that are thought to be disrespectful or offensive may be removed by our Marketing Magazine admins. Thanks! * These fields are required. There is a character limit on comments.


One of the many great social marketing events, Facebook results speak for themselves.

Tuesday, October 16 @ 9:19 am | Reply

RB Fan

“Red Bull gives you wings.” Debate closed on all fronts.

Monday, October 15 @ 8:33 pm | Reply

Jeromy Lloyd

Definitely. Red Bull is much more than a purveyor of soft drinks (and I don’t think anything about this poll suggests that).

However, I still think it’s worth asking if the Cdn. marketing intelligensia sees a benefit to their product. It may not be the ONLY thing Red Bull does, but those skinny cans are still the most immediate face of the brand for most people.

Also consider that even if Red Bull didn’t care about moving product with this, many marketers run similar sponsorships and DO expect a return like a sales boost. That’s the framing issue for this poll, in my opinion.

Monday, October 15 @ 5:18 pm | Reply


I agree with the comments stating the Red Bull is not only relying on energy drink sales to benefit from this jump. How much did they sell the broadcasting rights to the “40 television stations in 50 countries” for? Digital ads on the live stream?

Kaylie you may not care about the records and feel that it is just another extreme marketing event but it should be noted that 5 years of engineerying and careful planning went into making this a success. Its a new feat for humanity and Red Bull has been able to attach its brand to that. Congrats to them.

Monday, October 15 @ 4:40 pm | Reply


I don’t think Redbull even cares about selling energy drinks. Their website is dedicated to sports news, fashion lines and extreme sporting events – the energy drink product line is buried under a navigation menu. It seems their business model has other streams of revenue beyond sugary beverages.

Monday, October 15 @ 3:51 pm | Reply


I still don’t understand what all the fuss is about. It’s a feat of wonder, but why in the world are we facilitating this kind of record-breaking? Personally, I don’t care if he breaks the freefall record, the speed record, any record. There’s no end to justify the means. And the fact that Red Bull sponsored this means next to nothing to me, too.

Another event that seems to take extreme marketing to ridiculous proportions.

Monday, October 15 @ 12:52 pm | Reply


Does Marketing Mag not understand Red Bull is a MEDIA company and not simply an energy drink manufacturer.

that said, if this doesn’t help sell drinks than advertising truly is dead.

Monday, October 15 @ 12:46 pm | Reply