Privacy commissioner to unveil new online targeting guidance

November 29, 2011  |  Marketing staff  |  Comments

Canada’s privacy commissioner Jennifer Stoddart is set to unveil a new guidance document on online behavioural advertising at next week’s Marketing and the Law conference.

Stoddart is the morning keynote speaker at the full-day event, which is organized by the Association of Canadian Advertisers and Marketing. Her office has been consulting with industry groups on an ongoing basis on issues such as consumer online privacy, data tracking and behavioural modelling. (In 2010, Stoddart’s office released a report on Online Tracking, Profiling and Targeting, and Cloud Computing.)

According to the privacy commissioner’s office, Stoddart’s address next week will provide “some specific guidance related to online behavioural advertising.” New documentation related to this guidance will be posted on Stoddart’s website as well.

In the online world, increasingly sophisticated methods of finding the right eyeballs to sell to advertisers typically involve the collection, use and disclosure of huge amounts of data about Canadians. How do advertisers ensure they live up to their obligations under privacy law in the digital world? Privacy Commissioner of Canada Jennifer Stoddart offers guidance on how to navigate key privacy issues such as knowledge and consent in this rapidly changing environment.

From the event website:

Canada’s top privacy officer will touch on the status of our country’s main privacy legislation (PIPEDA) and her analysis of any updates that may be required. The state of privacy online in Canada is also a topic of focus for the Commissioner, including online consumer tracking, online behavioural advertising, and what constitutes ‘personal information’.

Visit the Marketing and the Law website for details on Stoddart’s and others’ presentation, and to buy tickets to the Dec. 6 event in Toronto.

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