RIM to advertise BlackBerry10 during Super Bowl
January 25, 2013 | John McDermott for Advertising Age | Comments
BlackBerry-maker Research in Motion has announced its first Super Bowl ad. The company has created a 30-second spot for the BlackBerry 10 – the product in which much of the company’s hopes (and financial wellbeing) reside.
The commercial was created by London-based creative agency AMV BBDO.
“A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” RIM CMO Frank Boulben said in a statement.
A social-media campaign is slated to run alongside the commercial and will include promoted posts on Twitter and sponsored stories on Facebook running through the game.
The ad is likely the largest part of a massive marketing campaign for the BlackBerry 10 that has previously included a one-day takeover of The New York Times.